To begin, I ask questions and listen to acquire a complete understanding of your business, your culture, industry, competition and audience. These answers let me know who you are and who you want to be as a brand, and acts as a point of reference throughout the project.
From my research, I analyze the findings to determine the available options. With a focus on your business goals and desired messaging, I find the best solution to position your brand in the marketplace.
With a strong foundation and direction, I begin the creative phase of giving our ideas visual form. I sketch and design, critique and revise to create a presentation and platform for discussion.
After discussing the concepts and agreeing on the solution, I complete the design and develop the final product. The resulting solution is clear, attractive, memorable, and facilitates results.
