The digital analytic software company needed a website that would showcase their new product, generate leads, and simplify the purchasing process for greater sales conversions. The result is a modern website that gives the software product a professional, contemporary image with a distinct call to action on each page. The website was programmed to be responsive, creating a single experience across desktop, tablet and mobile devices.
The simplified primary navigation directs visitors to the main action items, where potential customers can read about the software features, view pricing packages to purchase, download a trial version or contact live chat with questions. The services, support and product solutions pages are found deeper in the website for established customers, and to easily generate search leads through SEO crafted pages. The complex purchase calculations were simplified in a single-page shopping cart that enables customers to purchase with ease, with questions addressed along the way.
A blog was added for product and industry news, and as a marketing tools to increase website ranking and organic page views. The newly developed brand image was further expanded across their three main social media platforms to create a unified experience for online marketing tools.
- Art Direction
- HTML/CSS
- Responsive
- Social Media Design
- Website Design
- Website Development